The orderupers Blog 

You've probably heard that it's cheaper and more efficient to keep current customers rather than acquire new ones, but what makes a customer loyal to a business when they have so many other options vying for their attention?

 

As we enter peak season where the competition is high, it's more important than ever for businesses to stay relevant to ensure they don't miss out on the seasonal holiday cash flow as families flock to their favourite bars, restaurants and cafes.

 

So how can you go about creating customer loyalty in your business to stay ahead of the game? Here are our tips to creating and maintaining your most loyal customers.

 

A positive customer experience is key to retaining customers. Make sure your staff are friendly and knowledgeable, your premises are clean and tidy, and your food and drink are of the highest quality.

 

When customers feel they are being treated to an incredible experience, they feel appreciated and are more likely to stay loyal to your business. So show your customers some love by thanking them for their patronage, sending them occasional special offers, and making them feel like part of the family.

 

Venues that offer discounts and loyalty programs and reward customers for spending more money, and give them exclusive access to special deals and products find that they return time and time again with new customers as they know they are getting something in addition to the service that you offer. Platforms like OrderUp! you can give users the tools to create marketing promotions, discounts and more via the OrderUp console. By sending out a special offer to your most loyal customers will make them feel valued and keep them coming back for more.

To increase customer loyalty within your business is a hyper-competitive market, there are various ways to meet demand and keep patrons satisfied through offering other methods of ordering in-store, online or takeaway.

 

Online ordering is highly convenient for customers on the run. They can order from anywhere, at any time, and their order will be processed faster which is especially important when they're in a hurry. Customers also have a wider selection of menu items than they would if they were calling in orders. This gives them more options and makes it easier to find their favorite dishes.

 

Table ordering within a venue is a widely common tool merchants are turning to in the post pandemic world. QR Table plaques are placed on tables and allow guests to remain in control of their dining experience by scanning to view, order and pay at table. Using their own device speeds up the ordering process, alleviates the need for staff to service every table and customers can modify their orders as they see fit, browsing through your menu without feeling rushed. This type of ordering also encourages guests to spend more money at your establishment, as they're able to order more items when they're not constrained by a counter, again all bonus points for customer loyalty.

 

Offering takeaway can be a great way to attract and keep customers. There are a few key benefits of takeaway that can make it a successful strategy for your business.Takeaway gives customers the convenience of being able to order food from anywhere and have it delivered directly to their door. It also provides an additional revenue stream for businesses, especially during off-peak hours. When customers don't have to go out and wait in line, they're more likely to order food from your restaurant instead of somewhere else which builds trust and loyalty.

 

Loyalty programs are a great way to make customers feel like they are part of something special. Here are afew tips to get you started.

1. Do you want to increase customer retention, encourage word-of-mouth marketing, or drive more sales? Once you know what you're trying to achieve, you can design a program that will best meet your needs possible. 

 

2. Make it easy for customers to join. Your program should be quick and easy for customers to sign up for.
You can do this by either having them sign up on your website or in-store or by providing a loyalty card or app and allow customers to redeem their rewards as smoothly as possible. Engagement apps like Liven allow you to 

3. Offer rewards that are valuable to your customers. The best rewards are ones that appeal to your customers' interests and needs. For example, for running a restaurant, a great reward could be a complimentary appetizer or dessert. It's important to keep your loyalty program fresh by regularly updating the rewards on offer. This will keep customers excited about the prospect of earning new and exciting rewards.

4. Communicate with your customers regularly. Keep them informed of the latest news and rewards by sending out regular email newsletters or updates on your social media platforms. This will help keep them engaged with your program and encourage them to keep coming back for more.

 

 

It's no secret that customer loyalty is key to the success of any business, and there are many options for you to consider that will make your customers become raving fans! Creating a loyalty program that not only works for your customer but one that also works for your business is a smart business move.